Answers / Multi-Location & Franchise

Should Each Location Have Its Own Page on My Website?

Yes. Give each location its own page with that location's address, phone, hours and team, and link that page from the location's Google Business Profile. Google says the website on a profile should represent that individual location.

Why one page per location

Google's guidelines say to "provide a website that represents your individual business location." Linking every profile to your homepage makes each location look the same. A dedicated page gives Google, and AI assistants, location-specific facts to match against each profile.

What each location page needs

• The exact name, address and phone used on that location's Google profile.
• That location's hours, including special hours.
• Which services this location offers, if they differ.
• Local proof: the team, photos of the building, reviews from that location's customers.
• Directions, parking or landmarks people actually need.

Avoid the copy-paste trap

Ten pages that differ only by city name aren't helpful to anyone. Google's guidance on AI search stresses "valuable, non-commodity content." If you can't say something specific about a location, the page isn't ready.

Structured data per location

Add LocalBusiness structured data to each location page with that location's details. Google's documentation says the url property should be "the fully-qualified URL of the specific business location."

Service-area businesses

If you serve areas rather than host customers, location pages should describe each real base of operations, not every town you drive to. Google allows one profile per location with separate staff and service areas.

If your site isn't backing up your Google profile, see how we approach website design for local businesses.

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