Answers / Multi-Location & Franchise

How Do I Get All My Locations to Show Up in AI Overview, Not Just One?

There's no master setting that extends visibility from your best location to the rest. Every location has to individually earn a verified profile, matching data, its own real page, and enough reviews. Here's the checklist to run against each one.

Start from the right mental model

Fixing your flagship location doesn't lift the others — AI Overview and AI Mode evaluate each address as its own entity. If nine of your ten locations are invisible, the fix isn't one change at the brand level, it's the same set of checks run nine separate times. That's tedious, but it's also good news: it means the work is mechanical and repeatable, not a mystery.

The per-location checklist, in order

1. 1. Verify a separate Google Business Profile for every location. Each one needs its own precise address, its own phone number (not a shared brand line), and accurate hours — never one profile covering multiple addresses.
2. 2. Build a real, unique page for every location. A dedicated URL per address, with content that's actually about that location — not the same paragraph with the city name swapped. Include what's genuinely local: the team, the service area, nearby landmarks if relevant.
3. 3. Add LocalBusiness schema to each location's page. State that specific address, phone number, and hours in structured data so AI doesn't have to infer it from prose — see the copy-ready schema example on why AI only recommends one location and ignores the rest.
4. 4. Audit directory consistency location by location. Every third-party listing — review sites, industry directories, maps apps — needs to match that location's exact name, address, and phone number. One mismatched entry is enough to drop AI's confidence in that specific address.
5. 5. Link each Google Business Profile to its matching page. Not your homepage — the specific page for that address. This closes the loop between the profile and the page AI is trying to verify against each other.

How to test whether it's actually working

Ask the same kind of question a customer near each location would ask, phrased naturally, across a few AI assistants — not just the one you use personally. Run it separately for every location, log the date, and repeat on a fixed schedule so you can see which locations moved and which are still stuck. See how to check whether AI mentions your business for the full six-assistant method.

If a location still isn't showing up after the checklist

That usually means one of two things: the data still has a conflict somewhere you haven't found — often a directory listing that's slipped out of sync — or the location genuinely doesn't have enough evidence yet, most commonly not enough recent reviews. Both are fixable, but they're different fixes, which is why running the checklist location by location matters more than treating this as one brand-wide project.

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