Answers / Google Business Profile

How Do I Add a Manager to My Google Business Profile?

A manager can do most of the day-to-day work on a Google Business Profile — updating information, responding to reviews, posting updates — without holding ownership. It's the right role for an employee, a marketing contractor, or an agency you're working with on an ongoing basis.

What a manager can and can't do

A manager can generally edit most profile fields, respond to reviews, create posts, and view performance data. What a manager cannot do is add or remove other users, transfer ownership, or delete the listing — those actions stay with the owner. This is a deliberate limit, not a bug, and it's why manager access is the right choice for most day-to-day help.

How to add one

From the profile's user-management settings, the owner (or another manager, depending on how permissions are configured) can invite a new user and assign them manager-level access by their email address. The invited person needs to accept before the access becomes active — adding someone doesn't grant access until they confirm.

When to use manager access vs. full ownership

1. An employee handling day-to-day updates — manager access is almost always the right level, not ownership.
2. An agency or contractor managing the profile on your behalf — manager access lets them do the work without giving up ultimate control of the listing.
3. A business partner who should have real decision-making authority, including the ability to manage other users — this is closer to a case for co-ownership, not manager access.

Removing access when it's no longer needed

When an employee leaves or a contractor relationship ends, removing their manager access is worth doing promptly rather than leaving old access active indefinitely — unused access doesn't cause an active problem on its own, but it's an unnecessary risk with no upside to leaving it in place.

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